ARLU Home

Winter Park Towel is now ARLU Home

Winter Park Towel Co. was started with a simple mission: to make luxurious, European-quality towels at an affordable price for all to enjoy. We carry on this mission, now as ARLU Home, with plans to expand out product collections and maintain our exceptional quality of home linens that we ourselves use and love.

New Name -- Renewed Inspiration

The ARLU Home brand was born from our CEO's family history in high end textiles. Named for his parents, Arthur and Lucile, the ARLU name was inspired by their love and commitment to luxury home linens. Arthur's career as a textile representative for various luxury brands throughout his adult life came home when he and Lucile decided to open a small linens store in , New York in the 1970's. Drawing from his years of knowledge and expertise in the field, they opened The Linen Tree and raised their three children until retiring years later.

Fun fact: The 'home' in our logo is actually Lucile's handwriting from a love letter to her husband while he was traveling.