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The Best Luxury Bath Towels: 38 Super-Soft, Top-Rated Options

  • by Mary Babinski
  • 16 min read
38 top towel brands

Congratulations on deciding to purchase a set of luxury bath towels! Here at Fine Linen and Bath, we believe quality luxury bath towels are always a great investment.

Now it's time to choose among dozens of tempting brands and options to find the towel that's your perfect fit. So where to start? Some brands are imported from Italy, Portugal, Egypt, or other international locales. A handful of towel companies tout tradition: these have been manufacturing towels for more than a century and have built a reputation for excellence over time. Other manufacturers, some newer to the marketplace, pride themselves on using organic materials and fair-trade manufacturing processes. It's a lot to consider as you weigh your options.

But your towel search need not be daunting. To help you on your journey, we've prepared this ultimate guide to the best bath towels money can buy. We've strived to be objective by both brands we carry and those of the competition. In the meantime, we promise you two things:

  1. This list likely includes a few brands you've overlooked.
  2. You WILL find you perfect bath towel

Let's get started:

1. European Elegance - Abyss Super Pile Towels

Besides looking beautiful in over 60 colors that match any decor or any taste, Abyss Super Pile towels offer absorbent power in 100% Giza Egyptian cotton. All other luxury brands are compared against these 700-gram weight best sellers. Abyss Super Pile towels are strong but amazingly soft and always easy-to-care for. Made in Portugal, they offer the signature rounded edges for an added touch of elegance. The US Testing Institute confirms the product's colorfastness, absorption and durability. A purchase of these towels is assurance of quality and beauty. Habidecor, the sister company to Abyss, offers their Must and Reversible rugs in over 60 colors to perfectly match the Abyss towels.

2. Organic Affina Ventalina Towels

Sculpted in a stunning natural sea fan pattern, these 640-gram weight towels have soft terry velour on the front and a solid loop terry back. Made in Portugal from 100% organic cotton and low-impact, fiber reactive dyes, Ventalina towels give back and honor the Earth with eco-friendly materials and processes. Towels are tested and certified as free from more than 300 harmful substances by the Oeko-Tex Standard 100, an independent, international textile testing and certification system, which ensures products are free of harmful chemicals.

3. Traditional Christy Towels

Traditional Christy towels have been providing superior drying since 1850. These quality towels are also available in bathrobes and bed linens. They come in an amazing array of stunning colors that will suit any décor. A Christy towel only uses the finest materials and will add a touch of elegance to any home.

You can also purchase the newest collection of these towels that include hand-stitched embroideries. These towels are super absorbent and can be used in a variety of locations such as the gym, spa, bathroom, guest room, pool, and beach. They are made from 100% luxurious cotton.

4. Beautiful Anali Towels

When you think of an Anali towel you probably will think of the phrase "exquisite needlework". The reason for this is because when these towels first debuted it was all about fine embroidery. The fine folks who make these beautiful towels try to use quality embroideries to the fullest whenever they create and design their well-known towels. People recognize these towels by their intricate thread renderings and paintings of botanical subjects. Their designs consist of layers of threads which are blended so as to create a very realistic and stunning image. The design of these beautiful towels is both traditional and classic. And while the towels have a very prominent American appearance the inspiration for the designs is taken from Asian and European sources.

5. Bella Kline Premium Towels

Bella Kline towels are manufactured from 100% ringspun cotton, giving them an incredible softness and a unique luxurious feel. Among the qualities that make this luxury bath towel a very good choice include its absorbent quality. The terry cloth fabric enables the towel to have maximum absorbency, thereby performing its function incredibly well. Another impressive quality to note is its easy-care quality. Bella Kline towels are manufactured to be very easy to care for; you can machine wash and dry them. Closely related, the fabric is processed to negate shrinkage, ensuring that towels maintain their form and shape longer. Furthermore, the quality of material and manufacturing process make this brand of quality towels stand the test of time.

6. Boll and Branch Plush Bath Towel

A bathroom basic that's anything but, these extra large luxury bath towels are beauties that offer an instant upgrade to any bathroom. Made from 100% organic cotton, they're more absorbent, fluffier and longer-lasting. Fair Trade and GOTS Certified Organic Cotton, STANDARD 100 by OEKO-TEX® certified, available in white, natural, and stone.

7. Brooklinen Super-Plush Bath Towels

These bestselling luxury bath towels have a reputation for being “ridiculously” soft and turning bathrooms into dream spas. Sold in sets of two, Brooklinen Super-Plush boast a substantial 820 GSM and durable zero-twist construction. Made in Turkey from 100% Turkish Cotton, extra thick for spa-like comfort. These towels are OEKO-TEX certified for chemical safety and available in white, cream, smoke and graphite tones.

8. Coyuchi Towels Impress Your Guests

Coyuchi towels are made from organic cotton and they are put together with attention to details. They develop simple styles with colors that reflect nature and keep refining their products until they are perfect enough to sell. One word that comes to mind when looking at towels by Coyuchi is relaxed. They try to make sure that the colors of them are earth tones and they are inspired by nature. Not only can you feel good about how nice their products look, but they are also Fair Trade certified and created only with GOTS certified cotton that's organic.

9. Go Natural With Cuddledown Bamboo Towels

Anyone who loves a great quality towel loves the comfort that Cuddeldowns towels offers. Absorbency is necessary but comfort and luxury are always desired from a high quality towel. With Cuddledown Bamboo towels, you get the best of both comfort and absorbency but with the added bonus of peace of mind.

Bamboo needs fewer chemicals than other materials like cotton. That means the towels you buy are sustainable as well as luxurious. This makes them what the Wall Street Journal deems a best-in-class luxury bath towel. Judge for yourself by shopping from the vast selection of colors and styles available now.

10. Designers Guild Towels

When you use Designers Guild towels, it will be a great experience due to the nicely made options they have. These luxury Egyptian cotton bath towels are made with the best possible linens, and you can find them in a variety of colors and sizes. As with any towel styles, you can look through what they have to see which designs you like and once you locate some that you enjoy it's easy to buy a whole set of different shapes and sizes for anything you need. They also sell a lot of different options like luxury bath mats and robes.

11. Pergamon Turkish Towels by Kassatex

There is nothing quite like 100% Turkish cotton for making elegant Turkish towels. You will find this quality of towel in all of the best hotels and resorts. Turkish cotton has the ability to absorb moisture far better than most other cotton from around the globe and therefore a Turkish 100% cotton towel is perhaps the most absorbent towel in the world.

Pergamon Turkish towels also add beauty and design to any luxury interior décor. You will be able to use these high end towels in every room of your home.

12. Fecido Towels – Perhaps the Softest

Fecido is a European manufacturer that concentrates primarily on delivering the best possible quality in a few very simple products. They make highly absorbent 100 percent cotton towels for use in the kitchen and bathroom. Their kitchen towels are available in a range of different jaunty patterns, all of which are durable, absorbent, and completely colorfast. Fecido's high end bathroom towels come in a wide range of solid colors. They're highly absorbent and usually come in a 4-towel set that includes a luxury bath towel, a hand towel, a guest / fingertip towel, and a washcloth / face towel.

13. Italian Inspiration: Firenze Towels

Are you in the mood for a bath experience that was inspired by the Italians? If so, you should try Firenze towels. They are lightweight and not overly plush towels, yet they feel like pure lusciousness once they touch your skin. The term Firenze comes from the Italian pronunciation of Florence and they are truly trying to offer you a bathing experience that you will not have if you choose to buy any other towels out there.

14. Fouta Herringbone Towels

The Fouta Herringbone towel has always been one of the best-selling luxury towels because of its classic look that makes any bathroom interior décor look good. These towels have been featured in Architectural Digest Magazines and have won various awards for design and beauty.

The towels come in a variety of sizes and colors and can be used for the spa, bath, beach, pool, gym, or sauna. The larger towels are often used as a sarong, towel wrap, or beach blanket. The Fouta Herringbone towel is very absorbent and soft and comes in a variety of beautiful looking designs.

15. Frette Bath Towels

These thick and soft towels are made of some of the best Egyptian cotton there is. They are extremely absorbent and they feel super soft to the touch. Not only are they plush, but they look as good as they sound, with beautiful double borders, delicate embroidery and macrame that gives them an air of sophistication. These are perfect for people who want to give their bathroom a great look and/or love the idea of pampering themselves after taking a long hot bath. You will not find another high end bath towel like this one anywhere in the world.

16. H&M Towels

H&M specializes in providing a wide array of towels for those with different taste. Being a towel specialist, you can expect their products to be top-quality. This expectation is one that H&M gladly meets. They provide customers with high end towels for different uses, including bath towels, hand towels, beach towels and much more. H&M uses cotton terry that is not only cozy but also available in a variety of colors and prints.

When it comes to prints, you can make you pick from H&M towels with either embroidery or paisley patterns. In this regard, you can opt for H&M towels that have a character to them rather than plain towels; towels that are pleasing to the user as well as pleasing to use!

17. Home Treasures Towels Work For Any Home!

If you buy Home Treasures towels, be prepared to enjoy their various types of high end towels. There are a variety of colors, and the different types have different origins, so it isn't hard to learn which one you like to make it your family's default option.

Try out more than one in a set or buy a few at a time from each type of set to make your own. It's easy to care for these high end towels as long as you make sure to wash darks separately. Look for styles and colors you enjoy before making a choice and check back often to see if they have added anything new to their product line.

18. Prestige Cotton Towel by Kassatex

Beautiful Prestige cotton towels are crafted from 100% extra long staple combed cotton, and are a heavyweight towel that is garment-dyed for added softness. These high end towels are trimmed with a double stitch binding and feature a sewn in hanger loop.

19. Macy's Towels

Macy's department stores have always provided quality products such as fine linens and quality towels. For anyone who has visited their store they are always impressed with the huge selection of quality products.

One of the best sellers is the special brand of Macy's towels. Macy's towels will last for a long time because these towels use only the best materials such as 100% cotton and quick drying microfibers. Each year Macy's comes out with a new selection of high end towel designs in an attractive array of colors. Macy's towels are well-known for their absorbency and softness. Moreover, these quality towels are also very affordable.

20. Martex Egyptian Towels

Martex Egyptian towels were created with the intention of helping people dry quickly when they are emerging from a bath. These cotton blend towels are quite soft and they are affordable. While the softness and beauty of these high end towels would lead you to believe that you are getting a luxury item, the reality is that these are affordable for the average person. If you are someone who works a 9-5 and you are looking for a great way to de-stress after a long day, take a nice, hot bath and towel off with one of these.

21. Matouk Milagro Towels

These gorgeous Matouk Milagro luxury bath towels are woven with precision using high-grade Egyptian cotton. There is a silky smooth feel to this as it is rubbed on one's skin.

The zero-twist yarns along with its lightweight nature make it the perfect fit for any person. They have an aesthetic appeal to them and are well-regarded for being easy to wash and retain their elegance. What better option to use when getting out of a shower or drying one's hands? This is an excellent solution that remains plush 24/7 and has the overall quality people dream of with their new towel. This is excellence personified.

22. My Pillow Towels for Towels that “Work”

My Pillow Founder Mike Lindell had a problem with high end towels: they felt soft in the store, but when they got home, found they didn't dry well. So he set out to make a towel that gets the job done without sacrificing softness. The result is his proprietary design from Southern cotton: soft, absorbent, durable, and available in a rainbow of colors.

23. Nate Berkus Towels

Nate Berkus towels are known for being a fair price and sold by online and offline retailers. You don't have to spend a lot of money just to have a comfortable and nice looking set of luxury towels. They can be found in dark or light colors, and if you look into reviews about them you'll see that they are known to be decent. They are well made, heavy, and people say that even though they are a budget towel, they stack up against the more expensive ones. Some even prefer these because they don't have to worry about them as much.

24. Neiman Marcus Charisma Luxe Bath Towels

Known for understated elegance, Charisma luxury linens embody attention to detail and quality workmanship. Crafted from luxurious Supima® cotton, these luxury towels provide a truly soft touch that endures over time. Made of 800 GSM, plush zero-twist cotton with two-ply backing. Available in white, ivory, ghost gray and pale khaki.

25. Nordstrom Towels - Comfort Second To None

After a relaxing bath there are few things that feel as luxurious as wrapping up in a Nordstrom Hydrocotton Towel. They come in the extra large size of 54" X 28". If you have not yet had the opportunity to experience the soft, comforting feel of one of these exclusive luxury towels you are missing out. Once you give it a try you will never want to buy another brand of high end bath towels. When it comes to decorating, they offer an extensive selection of rich and homey colors to match any personalized luxury interior decor. Experience the luxury for yourself, you'll thank yourself later.

26. Peacock Alley Towels

Peacock Alley offers a wide selection of luxury towels that have many uses. There are luxury bath towels, and large luxury bath towels that can be used when getting out of a pool and plush towels that are ideal for a day at the beach. Whether you want a basic white towel or you are interested in something that has a bit more flair, there is something made by this Peacock Alley that will satisfy your needs. The great thing is that these Peacock Alley luxurious towels are so affordable that you will not have to spend a bundle in order to enjoy them.

27. Big Retail Yes... But JCPenny Towels Do Save You Money

While JCPenny towels are pretty fairly priced, that doesn't mean they're lacking in quality. You can find a variety of sets from them in store or online that are going to match any bathroom's interior decor. They have options that fit a variety of budgets, as well, so you don't have to worry about not being able to find what you need. Some sets can be pretty expensive but they can be broken down so you can get one or two quality towels here and there that you like. They have frequent sales and are a well-known retailer, so you know it's safe to shop with them.

28. Why You Need At Least A Few Pine Cone Hill Towels

These luxury towels are made of 100% low-twist cotton, which means that they will not begin to curl and fray on the ends when they have been used for quite some time. They are extremely absorbent, and they are perfect for those people who want to dry off as quickly as possible. These are lightweight, which means that they are perfect for carrying along with you when it is time to go to the beach. With that said, they are very durable and you can look forward to having these around for quite some time.

29. Pinzon Towels for Super Comfort

For the best combination or softness and value, Pinzon stands above many other luxury brand towels. With a luxurious 820-gram cotton these towels will suit and impress even the most discriminating towel enthusiast. Pinzon is known for making thick, plush towels. Their weight is distinctive and a sure sign of their durability. Buy a set of these luxury towels to invest in many years of use. Despite their durable construction, they are soft to the touch. Pinzon towels come in a wide range of colors and are generously sized. This brand makes the cut on many towel lovers best-of lists.

30. Don't Overlook Pottery Barn Towels

One thing that most anyone loves is the feeling of using big fluffy high end towels for drying off. Stepping out of the shower and being able to wrap yourself in sheer, soft luxury with a thick towel is something that you will be able to experience when you drape yourself in Pottery Barn towels. This luxury brand towel is full of amazing product selection options, including the colors, stitch styles and varied gram weights so that you can pick out the perfect towels to fit your needs and the feel of your home for the ultimate in pampering.

31. Ralph Lauren's Sanders Towel

When most people think of Ralph Lauren, they do not think of high end towels, but the reality is that they probably should. The Sanders towel offered by the brand is available in many colors and made from thick, soft cotton. This high end towel is designed to wipe away all of the moisture on the body with ease so that you can dry much faster. Another great thing about this towel is that it has been engineered to reduce the amount that ends up on your body during use. This is a luxury item for those who know they deserve the best.

32. Restoration Hardware Towels

These Turkish delights are a beautiful addition to one's home with their well-woven and intricate designs. There are 27 colors to select from with each one exuding a sense of class and quality that is hard to miss.

Restoration Hardware towels have an aesthetic appeal to them that is intrinsic to its shape and feel. It is lightweight in the hands and beautiful to look at from the word go. These towels are made from long staple cotton and years have been spent on perfecting the design and how it comes together into one sublime towel. It is the perfect match for those wanting comfort.

33. SDH Legna Towels

These European towels are crafted with ultimate care and precision. The innovative designs are timeless and easy on the eyes while retaining their elegant softness that has become world famous. The Legna towels are made of 70% Italian wood fiber (Modal) and 30% cotton. Loop is 100% Italian Wood Fiber.

The quality is lasting and has the eco-friendly setup to work well in all conditions and remain soothing. When it comes to SDH Legna towels, the quality is felt from the first touch. They are plush and thick while remaining lightweight and gentle. There is nothing better than a silky smooth option that will have unwavering quality for a long time to come. This is the all-in-one quality towel people seek when pushing for excellence.

34. St. Helena Towels by Serena and Lily

Originally inspired by and found in the finest European spas and resorts, waffle weave towels have recently become the favorite high end towel for millions of family homes in the U.S. The St. Helena towel is made from Turkish cotton and the terry backed knit is soft, quick to dry and super absorbent.

35. Luxury That's Been Around for A Century - Sferra Towels

The perfect luxury bath towel has to be a robust combination of quality, comfort, and durability. Without this, the towel will fade away with time and lose its elegance. Sferra Luxury Bath Towels are crafted with patience and provide the value one is looking for. These are made from the world's finest cotton and are crafted to last for a long time. What better option for those who want to get the perfect towel for their home and use it on a regular basis? These are the luxury towels one should be using at all times. With years of experience, the brand has cultivated an image of quality and consistency.

36. Yoshii Linen Border Towel

When you look at the Yoshii Linen Border towel, you will see that it's made from 8% linen and the rest of it is made of cotton. There is a stripe pattern on either side, one having dark stripes on a light background. The other side is the other way around, making it an interesting addition to your bathroom's luxury interior decor. If you want, you can buy a towel for the bath, one for a guest, and even one for your face. These were created in Japan by a designer named Maho Ukai.

37. Yves Delorme Towels

The ability to experience fine linens is something that many people are only able to do if they are staying in one of the best hotels or resorts. The full line of Yves Delorme high end towels offers consumers the chance to experience fluffy, luxurious towels with incredible drying power and some of the best materials available on the market today. These are impeccably designed luxury linens for the home that are just right for giving as a gift or for buying to use in your home to wrap all of your family in sheer, soft splendor after every bath or shower.

38. On Trend With Celebrities: Winter Park Towel Co.

Saving the best for last is... the Winter Park towel. These quality towels are unique because they are the same quality as the beloved European brands, at a fraction of the price and the cotton terry is grown in the U.S.A.

That's what makes them a favorite with celebrities stocking multiple residence. Additionally, Winter Park's Royal Supima Bath Towels are made of 100% Supima™ cotton, which is trademarked and held to the highest manufacturing standards. Often referred to as “the cashmere of cottons,” Supima is a longer fiber, which increases softness and luster, and minimizes the effects of abrasion.

Supima is extraordinarily durable and will become softer with increased washing. Selling direct, without third parties or advertising, allows Winter Park Towel Co. to keep prices reasonable while offering the highest quality products. Towels are available in several colors, all perfect for anyone seeking affordable indulgence.

Our top Bath Towel recommendations that are super-soft and luxurious

We hope you enjoyed this round-up of the best in luxury bath linens. At Fine Linen and Bath, our mission is to deliver a concierge luxury linen shopping experience with online convenience.

Visit our website to access an expansive collection of bedding, bath, table linens and accessories from the world's premier brands. When you need answers, consultation, or help narrowing your choices, our team of expert design consultants is here to assist you. We offer individualized recommendations, personal consultation, and even complementary swatch samples for your review. We'll help you make the right buying decisions for your style, budget and design goals.

Please connect with us online or -- even better -- give us a call at 866-352-4522. We'd love to get to know you!

Fine Linen and Bath: An In-Store Shopping Experience Delivered to You Online 

At Fine Linen and Bath, our mission is to deliver a concierge luxury linen shopping experience with online convenience. Browse our website to access an expansive collection of bedding, bath, table linens, and accessories from the world's premier brands.

When you need answers, consultation, or help to narrow your choices, our team of expert design consultants is here to assist you. We offer individualized recommendations, personal consultation, and even complimentary swatch samples for your review. We'll help you make the right buying decisions for your style, budget, and design goals.

Please connect with us online or -- even better -- give us a call at (866) 352-4522. We'd love to get to know you!