Peacock Alley

Luxury Bedding, Bath Linens & Fine Sheets — Handcrafted in Dallas, Texas Since 1973

Experience the timeless elegance of Peacock Alley, one of America's most celebrated names in luxury linens. It began in 1973 when founder Mary Ella Gabler sold 250 patchwork pillows to Neiman Marcus for its storied Fortnight celebration and from that single, inspired moment, an iconic American brand was born. Credited with building the first woman-owned, woman-operated, multimillion-dollar bedding brand in America, Peacock Alley remains family-owned.