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Fine Linen and Bath Blog

Understanding GSM in Towels: Your Guide to Buying the Best Bath Towel

GSM is one of the most important terms to understand when shopping for bath and beach towels. Used for both cotton and bamboo fabric, GSM is a measure of weight that means “grams per square meter” expressed as a number. GSM is directly aligned with a towel’s quality, feel, and performance.
Understanding GSM in towels: Your guide to buying the best bath towel Folded Multi Sizes in front of window on Marble Stand

GSM is one of the most important terms to understand when shopping for bath and beach towels. Used for both cotton and bamboo fabric, GSM is a measure of weight that means “grams per square meter” expressed as a number. GSM is directly aligned with a towel’s quality, feel, and performance.

  • 8 min read
The Graccioza Bee Waffle luxury towels feature a delightful honeycomb waffle design and is an ideal solution for Southern climates or any hot, humid weather conditions. This 550 GSM midweight luxury towel is made in Portugal from 100% superior combed cotton, and features a honeycomb waffle design.
  • 7 min read
Luxury home linens are an investment. With proper care, many of these beautiful textiles can become heirloom pieces. This article explains why it is essential to pick the best laundry detergent for washing luxury linen and recommends Heritage Park All-Purpose Detergent for this essential task.
  • 7 min read
The reasons SFERRA Bello towels have stood the test of time and remained a best-seller, including their luxurious feel, exceptional craftsmanship, and elegant design. Made from 100% premium combed cotton in Portugal, these towels offer superior softness, absorbency, and a sophisticated aesthetic. Available in a wide range of colors and featuring a unique honeycomb dobby border.
  • 4 min read
Interior Designer Keri McKay tells us her favorite summer design and décor items. Keri shares her five must-have products for this summer. From sheets and towels to cocktail napkins and her favorite summertime table linen.
  • 4 min read
This article explains why anyone new to luxury bedding need look no further than Matouk Sierra Hemstitch sheets. This percale collection offers the perfect introduction to high-end linens with superior quality materials, expert craftsmanship, versatile style, and competitive pricing.
  • 5 min read
The Yves Delorme Etoile towels are the perfect blend of heavyweight luxury and fast-drying performance. Crafted from a premium blend of organic cotton and eco-friendly modal, Etoile towels offer superior softness and absorbency while being quicker to dry than pure cotton towels of similar weight.
  • 4 min read
This article is a buyer's guide to SFERRA Bath Towels, manufactured by the Italian linen company SFERRA. These towels are made from premium long-staple cotton, which is known for its softness, absorbency, and durability. They come in a wide range of colors and sizes to match bathroom decor, with many styles offering coordinating bath mats and robes. The article provides specifications and pricing information for six popular towel styles: Amira, Aura, Bello, Canedo, Moresco, and Sarma.
  • 4 min read
This article we delves into the world of five-star hotel bedding and explores how SFERRA Grande Hotel sheets embody the qualities that make hotel bedding so special and sought-after. This high-quality cotton percale style is crisp, breathable, stylish, and will grow softer with washing.
  • 5 min read
This article showcases the Abyss Double Bath Tub Mat. A bath mat is a luxurious yet often overlooked detail in creating a five-star bath experience. Unlike bath rugs, which sit directly on the floor, the bath tub mat is an extension of your towel collection, designed to catch water outside the shower or tub.
  • 4 min read
In this article, Fine Linen and Bath offers expert recommendations for luxury bath towels in lighter weights. This article explores the advantages of using lighter-weight luxury towels, which are between 300 and 600 GSM. Although heavyweight towels are often considered to be more absorbent, lighter-weight towels have many benefits, such as faster drying, greater convenience, and greater comfort in hot weather. Furthermore, there is no need to sacrifice luxury and performance if you prefer a lighter weight towel. The article highlights several high-performance luxury towel brands that are available in lighter weights, including Abyss Pousada, Abyss Spa, and Abyss Twill. It also provides top line information on towel terminology, including weight, with links to more detailed blogs on choosing the right size towel and understanding the role of towel weight.
  • 6 min read
This article showcases the allure of Matouk Essex bedding. Crafted from crisp, breathable long-staple cotton percale, Essex exudes luxury, elegance, and comfort. Its two-tone satin stitch embroidery adds dimension and style to your bedding.
  • 4 min read

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