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Fine Linen and Bath Blog

Understanding GSM in Towels: Your Guide to Buying the Best Bath Towel

GSM is one of the most important terms to understand when shopping for bath and beach towels. Used for both cotton and bamboo fabric, GSM is a measure of weight that means “grams per square meter” expressed as a number. GSM is directly aligned with a towel’s quality, feel, and performance.
Understanding GSM in towels: Your guide to buying the best bath towel Folded Multi Sizes in front of window on Marble Stand

GSM is one of the most important terms to understand when shopping for bath and beach towels. Used for both cotton and bamboo fabric, GSM is a measure of weight that means “grams per square meter” expressed as a number. GSM is directly aligned with a towel’s quality, feel, and performance.

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We all want to spoil our sweethearts on Valentine's Day. But if you're like us, jetting off to a luxury spa isn't quite in the budget. Not to worry! We've got you covered with five gift ideas that bring spa-level luxury home this Valentine's Day.
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