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Winter Park Towel Co. was started with a simple mission: to make luxurious, European-quality towels at an affordable price for all to enjoy. We carry on this mission, now as ARLU Home, with plans to expand out product collections and maintain our exceptional quality of home linens that we ourselves use and love.
Winter Park Towel Co. was born with a simple mission: to make better towels by using the best raw materials and provide them to customers at reasonable pricing, so everyone can own the luxury linens they deserve.
A private label of Fine Linen and Bath, ARLU home was started with a simple mission: to make luxurious, European-quality towels at an affordable price for all to enjoy. ARLU Home carries on this mission, with plan to expand our collections exceptional quality home linens that we ourselves use and love.
New Name -- Renewed Inspiration
The ARLU Home brand was born from our CEO's family history in high end textiles. Named for his parents, Arthur and Lucile, the ARLU name was inspired by their love and commitment to luxury home linens. Arthur's career as a textile representative for various luxury brands throughout his adult life came home when he and Lucile decided to open a small linens store in , New York in the 1970's. Drawing from his years of knowledge and expertise in the field, they opened The Linen Tree and raised their three children until retiring years later.
Fun fact: The 'home' in our logo is actually Lucile's handwriting from a love letter to her husband while he was traveling.Product Lead Time
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