At Fine Linen and Bath, our design team frequently gets called upon to help our clients choose luxury bath towels. Often, the client has selected a manufacturer, but needs assistance navigating their options among all the enticing and beautiful styles.
We love these types of inquiries, because it gives us the opportunity to do a deep dive into one of our luxury brands. We get to explore specific styles in detail; explain the subtle but important differences among them; and help clients identify the towel that will work best for them. Some of the variables we consider are design, color and size options, and towel weight.
Today we're going to compare luxury bath towels from Matouk. For nearly a century, Matouk has earned a well-deserved reputation for quality, innovation, and world-class craftsmanship. This tradition continues today in all of Matouk's collections, including luxury towels. Let's take a closer look at three of Matouk's most popular styles: Milagro, Cairo, and Lotus.
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Matouk Milagro Bath Towel
Spanish for "miracle," Milagro is Matouk's best-selling towel, and with good reason. Matouk's Milagro towels are woven from luxurious 100% Egyptian cotton 'zero-twist' yarns. This 550 GSM towel is incredibly lightweight while still feeling thick and plush. Milagro is available in 23 colors ranging from subtle to bold. Milagro also offers small and large bath rugs with non-slip backing in white, ivory, linen, and sterling colors. Note: the Milagro collection's "bath towel" measures a generous 30" x 60" which is larger than the standard bath towel in either the Cairo or Lotus styles. Matouk Milagro bath towels are sold in packs of two for $108.
Why our clients love Milagro: These lightweight towels are soft and absorbent yet quick to dry. A wide variety of colors make it easy to complement any décor. The bath towel style is generously sized.
Best for: Anyone who loves a soft towel that dries quickly. Ideal for both master and guest bathrooms.
What our clients are saying about Matouk Milagro towels:
"These are the most luxurious, thick, soft towels I have ever purchased, and I highly recommend them. I was pleased to hear from a FL and B designer who suggested colors to match a shower curtain pattern (cerulean and hibiscus instead of darker colors I selected) and sent me swatches--her suggestions were a perfect match!" – Loretta F.
"These towels are the most luxurious towels I've ever purchased. They're soft and thick, and really dry your body." – Cheryl R.
Matouk Cairo Bath Towel
The Cairo collection is the definition of "simply beautiful." Cairo offers plush long-staple cotton terry adorned with a sophisticated 100% cotton piped edge. Cairo's terry color options include white trimmed with various pops of color or soothing neutral tones with tonal piping to match. Cairo features tub mats as well as quilted tub mats in every color option. Custom options include scallop or wave edging as well as custom colors from Matouk's tape book. The collection also includes a bathrobe in white. Cairo towels are a weighty 625 GSM for a truly luxurious bath experience.
Why our clients love Cairo: Cairo is elegant and sophisticated while still having the sublime softness of a luxury towel.
Best for: Anyone who likes a weightier towel. Also great for those who love the look of white towels but crave a color accent.
What our clients are saying about Matouk Cairo towels:
"We received the Cairo spa towels by Matouk and love them. They're soft, fluffy and cloud-like. Very absorbent, size is perfect and the best towels we've ever had." – Rose Ann
"Lush. Love this towel size and feel out of the box. Super absorbent and soft." -- Alex
Matouk Lotus Bath Towel
The Matouk Lotus collection is the plushest of Matouk towels. Made with low-twist cotton yarns that grow softer and fluffier with every wash, the Lotus is an absorbent towel that weighs in at a hefty 700 GSM for spa-like softness. The birdseye pique dobby adds an element of sophistication. Lotus is available in seven designer colors to complement any bathroom.
Why our clients love Lotus: The spa-like feel that grows softer with every wash. Lotus is plush, lush, and absorbent for a true luxury bathroom look.
Best for: Those who love their towels thick, soft, and thirsty.
What our clients are saying about Matouk Lotus towels:
"Hard to find dark gray fingertip towels that fit a small towel bar in a guest bathroom. These were just perfect".-- Ruth B.
Matouk Milagro, Cairo, and Lotus luxury bath towel side-by-side comparison
|
Matouk Milagro |
Matouk Cairo |
Matouk Lotus |
Fabric |
100% Cotton Zero Twist |
100% Long-staple Cotton Terry |
100% Low-twist Cotton |
Weight (gsm) |
550 GSM |
625 GSM |
700 GSM |
Thickness |
Lighter Weight |
Medium to Heavy Weight |
Heavy Weight |
Feel |
Fluffy, Absorbent |
Soft, Cloudlike |
Spa-like, Hefty, Ultra-soft |
Dry Time |
Shorter |
Moderate |
Longer |
Colors |
23 |
7 |
10 |
Towel Sizes |
- Washcloth (12x12”) |
- Washcloth (13x13”)
|
- Washcloth (12x12”) |
OEKO-TEX® Standard 100 certified |
Yes | Yes | Yes |
Country of Origin |
Made in Portugal |
Fabric from USA, Made in Portugal |
Made in Portugal |
Price point (bath towels for reference) |
Bath towel: $49 (sold in packs of 2) |
Bath towel $65 |
Bath towel $54 (sold in packs of 2) |
Custom Options |
None |
Yes |
None |
When it comes to finding your perfect towel, you won't go wrong with any of these options from Matouk. And no matter which quality towel you choose, you'll discover that -- with proper care -- your Matouk towels will endure in beauty and performance for years to come. Click here to learn more about how to care for your luxury bath towels. We also recommend using an enzyme-based liquid detergent specially formulated to clean luxury linens like this one from Heritage Park Laundry Essentials.
About Matouk
For nearly 100 years, Matouk has handcrafted luxury linens from the world's finest materials. Matouk's factory in Fall River, Massachusetts is a family business, home to a tight-knit group of artists, craftspeople, and professionals who are uniquely attuned to the needs of American consumers. Matouk has earned the loyalty of generations of fine linen customers. As a favorite among discerning clients, interior designers, and hotel and estate managers around the world, the brand has built a well-deserved reputation for the highest quality bedding, bath linens, table linens, and decorative accessories. Request a fabric swatch and discover for yourself why the Matouk name is a legend in luxury linen.