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Very Truly Yours: Bespoke Linen from Matouk

  • by Mary Babinski
  • 4 min read

Adding a monogram is a lovely way to personalize your home linen. But customizing home textiles can mean more than monogramming when you're working with a company like Matouk. This article discusses the many customization options available from Matouk and explains how Fine Linen and Bath can help you create a unique look that is all your own.

Matouk: A World of Customization in Home Linen

There are so many reasons to love Matouk home textiles. Matouk is a world leader in luxury linen, widely known for its quality materials, superior craftsmanship, and innovative design. Honestly, we could go on for hours. But one of our favorite things about Matouk is that the majority of their products are made in their very own factory in Fall River, Massachusetts (we're lucky enough to visit from time to time!). Of course, the Fine Linen and Bath design team is always proud to support the finest American-made products. But Matouk's stateside location delivers another wonderful benefit to our clients: the ability to offer custom personalization with monograms, applique, embroidery, and endless design combinations. 

Matouk Factory Fall River, MA

Matouk Factory Fall River, Massachusetts

Expanding Array of Custom Design Options

According to our design team lead, Mary Babinski, Matouk has significantly enhanced their customization options over the past several seasons. "Matouk has offered customization throughout the two decades we've worked with them, and we almost always have a custom project in design," she said. "Recently, however, the custom options have grown so much more vast and even more sophisticated. These options allow our clients to work with us to create bespoke pieces that reflect their unique visions for their homes."

Traditional Monograms and Much More

Monograms are a time-honored tradition in the world of luxury linen. Adding a monogram to home linen was popularized in the Victorian era and remains a favorite way to add a personal touch to home linen. Matouk keeps the tradition alive and well with a fresh twist: by incorporating state-of-the-art production techniques, Matouk offers a wide range of distinctive classic and sleek modern monograms to reflect your personal style. Finishing your Matouk bed, bath, and table linen with a monogram elevates these pieces from to be cherished family heirlooms for generations to come. 

Fine Linen and Bath will guide you, step-by-step, through your monogramming options:

  • Choosing a monogram style that speaks to you, whether elaborate or clean and classic
  • Picking the perfect thread color from among hundreds of choices
  • Adding names or initials in your ideal combination
  • Enhancing your monogram with a medallion 
  • Selecting your monogram placement

Most clients choose to have their monograms embroidered (stitched directly onto the textile); however, the option for a bolder applique monogram is also available. Read more about applique below.

Matouk Custom Embroidery Thread Chart and Sample Style Options

Matouk Liana Ocean Bedding with Ocean Embroidery Thread with 2077 Monogram Style

Custom Embroidery Defines Your Unique Style

Embroidery is a decorative sewing technique that incorporates thread or yarn. Automatic embroidery machines can be used to create some embroidered pieces, such as the stock embroidered styles like Classic Chain and Bel Tempo. All Bespoke custom embroidered items are produced using a hand-guided embroidery machine. 

Even at its most understated, embroidery brings a richness to linen; at its most intricate, it adds a pleasing lightness and a finished quality to towels, sheets, duvets, and shams. You can customize embroidery with both style and thread color; Fine Linen and Bath will work with you to create your own unique embroidered look with a choice of embroidery thread and placement.

Matouk Custom Embroidery Thread Chart and Sample Style Options

Matouk Custom Embroidery Thread Chart and Sample Style Options

Applique: A Bolder, Dimensional Signature

Applique is a technique whereby smaller pieces of fabric -- typically of a contrasting color or texture -- are sewn to the textile to create a pattern or motif. Applique is thicker and wider than embroidery because of the cut and sew technique; it produces a bolder, graphic look that is bigger in scale. Even the simplest styles of applique are sewn (vs. being produced by an automated machine).

At Matouk, applique fabric is either sheeting fabric (in most cases, it is made from the Nocturne sateen fabric) or bias tape, an open, starchy fabric that is cut into ribbons with the grain going diagonally. The applique technique can be used for both designs and statement-level monograms. Fine Linen and Bath can help you choose the best applique fabric, design, and placement to create a memorable look all your own.

Matouk Applique on Allegro Bedding (left) and available Tape Color Samples (right)

Matouk Applique on Allegro Bedding (left) and available Tape Color Samples (right)

Custom Color and Fabric Combinations

For the adventurous client who craves the absolute maximum in design freedom, we invite you to create your very own custom color combinations from Matouk's vast selection of threads and bias tapes. Here, your imagination is the only limit. And with guidance from the experts at Fine Linen and Bath, you will never feel overwhelmed as you make your choices. We will work with you from start to finish to define, refine, and execute your singular vision for your Matouk linen down to the smallest detail. Our customer service team won't rest until your order is absolutely perfect.

How Do I Initiate My Custom Matouk Order?

This is the easiest part: just pick up the phone and call us at (866) 352-4522 and press "2" to speak to a consultant about our complimentary design services. Alternatively, you can email us at or complete this contact form

Most importantly, you can look forward to a concierge-level shopping experience and design consultation, all provided at absolutely no extra cost.

Fine Linen and Bath: An In-Store Shopping Experience Delivered to You Online 

At Fine Linen and Bath, our mission is to deliver a concierge luxury linen shopping experience with online convenience. Browse our website to access an expansive collection of bedding, bath, table linens, and accessories from the world's premier brands.

When you need answers, consultation, or help to narrow your choices, our team of expert design consultants is here to assist you. We offer individualized recommendations, personal consultation, and even complimentary swatch samples for your review. We'll help you make the right buying decisions for your style, budget, and design goals.

Please connect with us online or -- even better -- give us a call at (866) 352-4522. We'd love to get to know you!