With less than 1% of the world's cotton eligible to carry the SUPIMA® name, we are thrilled to announce our newest towel collection.

Grown only in the western and southwest USA by a select group of American Pima cotton growers, Supima trademarked cotton is held to some of the highest quality standard in the world. Often referred to as 'the cashmere of cottons", Supima offers a 35% longer fiber that increases softness and luster, and minimizes the effects of abrasion. At 45% stronger fibers than regular cotton, Supima is extraordinarily durable and will become softer wash after wash.