Since its founding in 1974, Graccioza has specialized in luxury textiles for the bath, including towels, bath mats, rugs, and robes. Crafted in Portugal in the company’s own manufacturing facilities, Graccioza bath linens combine European design, advanced textile manufacturing, and carefully selected materials to deliver exceptional softness, absorbency, durability, and comfort.

With more than 50 years of experience under its parent company, Sorema, Graccioza has become an internationally recognized name in luxury bath linens. Its collections range from plush cotton terry towels to distinctive patterned towels, bath rugs, and robes, with an emphasis on quality construction, thoughtful finishing, and enduring design.

Graccioza is the sister company of BOVI, a Portuguese manufacturer specializing in luxury bed linens.