Long before "start up" became everyday parlance, Peacock Alley founder Mary Ella Gabler was on her way to establishing the luxury linen market in the US. The vision for her family-run, locally based company has not changed: Make and sell bedding and bath linens that are simple, beautiful, and impeccably crafted.

Peacock Alley believes in tradition. And when you spend four decades creating luxurious bedding and bath linens, you create a tradition all your own. That's just what Peacock Alley founder Mary Ella Gabler did.

By sourcing fabric from the finest, most responsible mills around the world - most notably in Portugal - and having them sewn in their Dallas, Texas workshop by skilled, local artisans, Gabler created a line of high end, luxury linens that you can feel good about purchasing.