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Sferra Bello Bath Towels and Mats - Navy

They are everything you would want in a towel: generous in size, soft, fluffy and absorbent.
- Laura

Sferra Bello Bath Towels and Mats - Navy

They are everything you would want in a towel: generous in size, soft, fluffy and absorbent.
- Laura

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Size: Wash Cloth (12" x 12")

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Bath Towels

Bath Towel (30" x 60")
Price: $76.00
Price: $76.00

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Bath Sheet (40" x 70")
Price: $147.00
Price: $147.00

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Hand Towels

Hand Towel (20" x 30")
Price: $42.00
Price: $42.00

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Wash Cloths

Wash Cloth (12" x 12")
Price: $21.00
Price: $21.00

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Bath Mats

Tub Mat (20" x 35")
Price: $88.00
Price: $88.00

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Bath Rugs




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SFERRA Bello Bath Towels and Mats

Indulge in the soft simplicity of Bello, crafted from the finest combed cotton to weave a perfectly plush and absorbent towel in a heavy 700 GSM weight. With a revolutionary dyeing process, SFERRA Bello towels are fade-resistant in sunlight and through repeated washings. SFERRA Bello towels and bath mats are made in Portugal and feature a wide honeycomb dobby. Available in 19 colors.

SFERRA: A Legendary Name in European Luxury Linen

For more than 125 years, SFERRA has been known for creating the finest luxury home textiles and bath linens in the world. SFERRA fulfills its commitment to fine tailoring, impeccable craftsmanship, and unparalleled innovation in all of its products: sheets, towels, duvets, decorative pillows, table linen, and more. SFERRA linens are crafted by master weavers, artisans who carry on a rich tradition that has been honed and perfected over centuries. SFERRA  home linens perfectly embody luxury, design excellence, and timeless style; they can be found in the finest homes, hotels, palaces, and estates around the world.

More About SFERRA Bello Bath Towels and Mats

  • Material: SFERRA Bello Bath Towels and Mats are made from 100% combed cotton.
  • Style: Bello towel is a solid color terry weave with a wide dobby border. Tub mat features a wide inset border.
  • GSM (weight): A plush 700 GSM for wonderful absorbency.

Legendary SFERRA Excellence

  • Craftsmanship: SFERRA Bello towels are made in Portugal, home to the finest towel makers on earth.
  • Color: Available in a host of shades ranging from soft pastels to deep earth tones.
  • Coordinating Styles:Pairs beautifully with SFERRA Maestro Bath Rugs.

SFERRA Bello Bath Towels and Mats: Luxury, Indulgence, Performance

  • Available in a range of stylish colors.
  • Made in Portugal from 100% combed cotton.
  • Wide honeycomb patterned dobby border.
  • 700 GSM for plush absorbency.
  • Sizes include wash cloth  (12" X 12"); fingertip towel (12” x 20”); hand towel (20" X 30"); bath towel (30” x 60”); bath sheet (40” x 70”); and tub mat (20” x 35”).
  • Revolutionary dyeing technique resists fading from sun and repeated washing.
  • Machine wash with mild detergent; dark colors separately. No bleach or fabric softener.

Why We Love SFERRA Bello Bath Towels and Mats

“We love the generous size and the soft, fluffy, feel of SFERRA Bello towels. The dobby border adds a touch of sophistication to a simple, elegant design. Finally, the heavy weight of these towels makes them absolutely indulgent.”-- Helena, Design Team


Not Sure What Color SFERRA Bello Bath Towel You Want?

We want you to be completely satisfied with your color choices and are happy to send you a complimentary color swatch sample of this fine linen to ensure your complete satisfaction.

The Fine Linen and Bath Difference

When you purchase from Fine Linen and Bath, you’ll receive a concierge-level shopping experience. We aim to "surprise and delight" every customer with outstanding service and a depth of product knowledge that is unmatched. We only sell heirloom linens and want you to be entirely satisfied with your color choices and overall shopping experience.

Our in-house design team is available to offer individual consultations and personalized recommendations at absolutely no cost to you. You can meet with our designers in our showroom, talk with them over FaceTime, Zoom or the phone. We will even send you complimentary swatch samples to review at home before your purchase. And our customer care is always reachable by phone or email to answer questions or offer any assistance. Fine Linen and Bath always offer complimentary shipping.

SFERRA Bello Bath Towels and Mats



  • Luxuriously Thick and Plush: Woven to a sumptuous 700 GSM weight, these towels envelop your body in a thick, thirsty embrace of pure indulgence.
  • Exquisitely Soft: The use of premium combed cotton creates an incomparably soft, gentle hand-feel that caresses your skin in heavenly comfort.
  • Terry Luxury: The plush, low-twist terry loops provide superior absorbency while treating your skin to an exquisitely cozy, spa-like experience.


  • Elegant Finishing: The wide honeycomb dobby border lends a sophisticated, tailored aesthetic that elevates the look of any luxury bath space.
  • Curated Palette: Available in a range of 19 shades from soft neutrals to deep earth tones to complement any decor.
  • Matching tub mat completes the look.


Absorbent: The 700 GSM weight is plush and absorbent.

Exceptional Longevity: Crafted high-quality cotton and a special dyeing process, these towels are highly durable and fade-resistant.

Easy Care: Machine wash with like colors and tumble dry on low - Bello towels will maintain their vibrant colors and plush feel after countless washings. These heavier-weight towels do take longer to dry.

Number of Colors 18
Design Solid
GSM 600-799
Material Cotton
Available Sizes Small, Bath Sheet, Bath Towel, Hand Towel, Wash Cloth

About Sferra Products

About the Brand
The story of SFERRA is not just a history of fine linen-making, but one of family, of determination, and of the American Dream
The Sferra company was founded in 1891 Italy, when Gennaro Sferra first set foot on the cross-Atlantic steamer which would carry him to America. It was a family history of craftsmanship that enabled him to sell the exquisite handmade lace that would become his future.Capturing the fashion of the day, he sold Italian lace, collars, and cuffs to society’s tastemakers as they vacationed at seaside resorts up and down the East Coast. This established Sferra’s reputation for offering only the finest and most exclusive fine linens. With continued growth and a change in ownership, the company originated ever-more-luxurious advancements, those prized enough to become the in-flight bedding for Pope John Paul II, the elegant table linens of Reagan-era state dinners, and the de rigeur bedding found in celebrity linen closets.
In 2001, after two years of development and refinement, Sferra introduced the first-ever 1,020-thread-count linens, which were heralded as “turning the linen industry on its head.” In 2008, the company debuted a world-exclusive Egyptian cotton bedding with its suite of SFERRA Giza 45® Collections. These were woven from a special genus of extra-long-staple cotton, revered as the rarest of all fine cottons known extravagantly as the ‘Queen of Egyptian Cotton’. The percales, sateens, and jacquards woven from this cotton have taken up residence in the company’s pantheon of best sellers, developing a devoted and loyal fan base of fine linen connoisseurs throughout the world.
In 2004, the company evolved the brand name to the singular and more easily recognizable, SFERRA. And so, from a humble Italian immigrant pursuing the American Dream to the preeminent dreamers of innovation, SFERRA will always live at the forefront of craftsmanship and luxury.
Shipping Policy

FREE Shipping within the United States

We offer FREE standard shipping on all orders within the United States. In-stock orders will be processed within 1 - 2 business days. Ground shipping to the Northeast can be delivered in as little as 1 - 2 days, while standard shipping to the West Coast is approximately 6 - 7 business days. We will always do our best to ship items as quickly as possible, and you will receive an email with tracking information as soon as it is available. If you need your item(s) by a specific date, expedited shipping is available for most products, please call us for additional information. *Please note Heritage Park Laundry & Le Blanc detergents do not qualify for free shipping.

Shipping Puerto Rico and other US Territories

For orders shipping to Puerto Rico and other US Territories, please call us at 866-352-4522 or email us at for additional information and shipping rates. Depending on the size and weight of your order, you may still qualify for free standard shipping.

Expedite Shipping

If you want your order expedited shipping, we are happy to assist you. Please call us at 866-352-4522 or email us at for logistic coordination and rates.

Shipping to a PO Box

We can ship your order to a PO Box. To get your order sent to a PO Box, the product(s) will first ship to our warehouse in Connecticut (from the manufacturer), and then we will ship your item(s) to your PO Box. Note: this extra shipping and handling may extend the length of time it takes to receive your items. If you wish to expedite this process, you can provide an alternate address that can accept UPS or FedEx packages.


We know that purchasing luxury fine linens are an investment. That's why we take great care in helping you with every purchase down to the last detail. We are available to speak with you and offer advice on everything from pricing to color to fabric choice. We also provide complimentary fabric swatch samples and unlimited follow up consultation. The entire Fine Linen and Bath team is committed to helping you make a purchase you'll love for years to come.

We also understand that, despite our best efforts, things occasionally don't work out and items need to be returned or exchanged. We are here to help with that as well. If you are not fully satisfied with your new item please call us within 30 days of receipt so we can personally assist you.  

Items that are Not Returnable 

At Fine Linen and Bath, one of our favorite things to do is say "yes." There are times, however, when the bespoke pedigree of our products dictates that we cannot accept their return.

  • Custom Made-to-Order items including bedding, bath robes, bath accessories, custom bath towels and rugs, custom size rugs, table linens, or custom color items.
  • The following brands are ineligible for returns:  Celso de Lemos, Dea, DownTown Company, Downright, Home Treasures, Mike + Ally, Nest, Scandia Home, and SDH.
  • Fabric by the Yard
  • Monogrammed Items
  • Down and Down Alternative Items. Due to hygiene standards and regulations Pillows and Comforters (including any Down and Alternative Down items) are not returnable under any circumstances. We encourage you to contact us for consultation prior to purchase if you have any questions on these items.
  • Sale and Clearance Merchandise. As noted all sales are final.


Once the returned item(s) have been received and inspected, a full refund will be issued. All returned merchandise must comply with the following guidelines.

  • The manufacturers original packaging must be included with all returns and all original tags attached to the product.
  • Items must not have been used, washed, or altered in any way.
  • Items must not have been damaged by pollutants such as cigarette/ cigar smoke or embedded fragrances and items such as cologne/perfume.
  • Items must be completely free of any Human Hair, Animal Hair, Dander, or Dirt


If you would like to exchange your item for another style or color, please call us and we will be happy to assist you with your request.

Damaged or Incorrect Items

If any item is damaged upon receipt please notify us immediately and we will make arrangements for a replacement. If your return is a result of an error in the manufacturing process, you will be refunded all costs including shipping and handling. You will be also be refunded in full or have the item replaced and shipped at no cost if your return is the result of manufacturer error.

If an incorrect item was shipped in error we will replace the item as quickly as possible and issue a return label for the incorrect item at no cost to you. 


Unless items are defective or incorrect, customers are responsible for all return shipping costs. Fine Linen and Bath is not responsible for any items lost or damaged during return transit. We recommend that you ship and insured you items for the full purchase price by a traceable carrier (e.g. UPS, USPS or FedEx).

Fine Linen and Bath will inspect all returned merchandise. If we find it does not comply with the standards outlined above, we will return it to you without a refund. If the item is in good condition as per the (above) instructions, we will refund you the purchase price within 5 - 7 business days.

How to Return or Exchange

In order to initiate a return or exchange please call us at (866) 352-4522 so we may personally assist you.

Missing or Damaged Shipments

Once your order has shipped you will be emailed with tracking information that will give the estimated delivery date. If you suspect your order was delivered incorrectly or stolen, or if your package arrives damaged, it is the customer's responsibility to contact Fine Linen and Bath via phone or email within 20 days of shipment in order for us to create a case with the carrier. Beyond this time period, Fine Linen and Bath is not responsible for lost or damaged shipments and the customer must contact the carrier directly.

Product Lead Time

The majority of Sferra products are stocked and ship within 2-4 business days. Expedited shipping is also available if needed (contact us prior to placing your order for a shipping quote). If an item purchased is back ordered we will contact you as quickly as possible to notify you of the expected ship date.

Items that are custom made to order, this will be noted in the product description, require 8-10 weeks to ship.

Customer Reviews

Based on 10 reviews
Kent Schobe (Tulsa, OK, US)
Nice towel, but expensive

Nice towel, but more expensive than other brands of similar or superior quality. I bought this towel because it comes in the darkest blue i could find.

snoopywarner (Littleton, CO, US)
Super Expensive but Luxurious

I've had the same heavyweight bath sheet for 10+ years from Restoration Hardware and loved it so much that I bought a second one a few years later. However, the quality and weight of the towel wasn't the same so this time I looked elsewhere. All in all I'm very happy with my purchase but didn't expect I would have to pay $125 for the same quality of my original towel. This towel isn't quite as thick as my original towel, but it is extremely soft and feels luxurious. It's also a little longer than my first towel which was a nice surprise. I also love the color (Leaf). I would buy this product again.

Thank you for your wonderful review Snoopywarner.

We are so happy to hear that, although there were some differences, you love your Sferra Bello Bath Towel and see the value in it.

Please let us know if you need any assistance from us.

Mary Babinski

Christine Pacanowsky (Salt Lake City, UT, US)
Lovely towels, great service.

I will always buy these towels and thoroughly appreciate Fine Linen and Bath's carrying them and their fine service.

Thank you for sharing your awesome review Christine.

Great to know that the Sferra Bello Bath Towel has met your expectations.

It was a pleasure doing business with you.

Should you need further assistance, please let me know.

Mary Babinski

Laura in Georgia (Statham, GA, US)
Excellent towels

I bought two sets of these towels and I love them. They are everything you would want in a towel: generous in size, soft, fluffy and absorbent. And they laundered beautifully.

Thank you for your amazing review Laura.

We are happy to know you love your Sferra Bello Bath Towels.

Should you need further assistance, please let me know.

Mary Babinski

Joan Rosenbaum (Los Angeles, CA, US)

Great service. Great product

Thank you for your review Joan.

We're always happy to provide you with great service and great products.

Should you need any assistance from us, please let us know.

Thank you,
Fine Linen and Bath Team