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Luxury Beach Towel Buyer's Guide

  • by Melanie Viaje
  • 4 min read

With summer fast approaching, it's time to make an honest appraisal of your beach towels. Are they frayed? Faded from too much sun? Just generally not up to snuff? If you're like most people, your beach towel collection can definitely use an upgrade.

But where to start? With so many beautiful beach towels to choose from, you may need a little bit of expert guidance to prepare for your next beach day. The design team at Fine Linen and Bath is here to weigh in with our top recommendations…none of which are your average towel. We've rounded up six of our favorite luxury beach towel styles, any and all which will have you sitting pretty this summer.

Read on to learn more and get a few suggestions for picking your perfect luxurious beach towel.

Matouk Amado Pool and Beach Towel

Amado means “beloved" in Portuguese. It's also the name of one of Portugal's most beautiful beaches…so it's most fitting for this stunning striped beach towel. The Matouk Amado pool and beach towel is inspired by the carefree vibe of seaside living, the Amado cotton towel is lightweight and absorbent with a flirty fringe. The stripes contrast in both color AND texture. Made in Portugal of 100 percent cotton, OEKO-TEX® Standard 100 certified. Five color options that fit perfectly in your favorite beach bag.

Size: 39" x 71"

Price: $65

Best for: The laid-back beach lover

Why we love it: The easygoing look of this towel hides a surprise within its contrast stripe pattern; the colors are done in a flat weave, and the white in a terry loop for a luscious, textured feel to the fabric.

Matouk Amado Beach Towels

Graccioza Sea Creature Beach Towels

This stunning collection of beach towels will bring you to new depths of relaxation! Dive in with Graccioza's Sea Creature beach towels in whimsical watercolor designs. Choose from the colorful Jellyfish, lovely Coral Angelfish, majestic Sting Ray, or curious Iguana. These colorful designs are digitally printed on a soft, woven fabric with a terry reverse for extra absorbency. These gorgeous creatures will be right at home lounging with you by the sea or pool. Made in Portugal of 100 percent superior cotton, these thick beach towels weigh in at a hefty 700GSM.

Size: 39" x 72"

Price: $147

Best for: The mermaid (or merman) in your life

Why we love it: When we dream of our kingdom under the sea, these are our towels! Along with the stunning, soothing sea creature artwork, we love the plush, spa-like feel. They are also sun, sea and fade-resistant so they will live on colorfully for years and years!

Graccioza Beach Towel Collage

Yves Delorme Croisiere Beach Towel

Made from 100% organic cotton, Yves Delorme's Croisiere beach towels are finished with a single stitch of colored bourdon embroidery piping for a look that's sophisticated, elegant, and oh-so-chic. This Turkish towel is available in vibrant colors that are sure to dazzle as well as classic neutrals to coordinate with any décor (or swimsuit!).

Size: 36" x 79"

Price: $125

Best for: The jetsetter

Why we love it: These elegant towels are equally as home on the crowded beaches of Cannes as they are at a quiet poolside retreat in the Hollywood Hills. Fashion-forward, style-conscious, and always sophisticated.

 Yves Delorme Croisiere Collage

Abyss Portofino Beach Towel and Pillow

Abyss Portofino beach towels offer a classic color-framed design and a generous size that absolutely insists you lie down by the water and get comfortable. You can even purchase a coordinating pillow that comes with a foam stuffer! Made of 100% Egyptian cotton, this medium-weight (600 GSM) towel is pre-washed, pre-shrunk, and guaranteed to hold up wash after wash.

Size: Towel - 40" x 78", Pillow - 20" x 20"

Price: $234 and $124 respectively

Perfect for: The sleepy sunbather

Why we love it: What's not to love about this high-style oversized beach towel (really, a beach blanket!) and matching pillow? Spread yourself out or get cozy with a friend. Just remember the sunscreen, because you will NOT want to move!

Abyss Portofino Beach Towel Collage

Sferra Salina Beach Towel

Designed with SFERRA's signature lace ball logo, yarn-dyed Salina beach towel is crafted with premium terry cotton for plush comfort and instant absorption. Beautiful, bright colorways make Sferra Salina beach towel an instant classic and the perfect towel to unwind with by the beach or poolside.

Size: 40" x 70"

Price: $65

Perfect for: The serenity seeker

Why we love it: Something about this great beach towel relaxes us, body and soul. The soft feel, intense color, and soothing design all bring us into a space of meditative calm.

SFERRA Salina Beach Towel Collage

Sferra Salina Colors from Top to Bottom: Lime, Tangerine and Royal

Bricini Odyssey Beach Towel

Stripes within stripes made for a bewitching combo of color and pattern. The multi-colored Bricini Odyssey Beach Towelis made from 100% cotton with a plush and inviting velour finish. Bricini towels are crafted for improved absorbency, resistance and durability. No color fading. Designed and manufactured in Portugal to a hefty 420 GSM weight.

Size: 39" x 71"

Price: $57

Perfect for: The boldest on the beach

Why we love it: Color, pattern, and more colors and patterns! Along with being absolutely deluxe to wrap up in, this towel's design keeps us interested and intrigued all day long.

Bricini Odyssey Beach Towel Collage

How To Care for Your Luxury Beach Towels

If you take proper care of your beach or pool towel, it should last a long time! Much like a bath towel, a beach towel should be laundered according to the manufacturer's directions and following specific guidelines, read our Care Guide for Luxury Towel blog. We recommend using a detergent formulated for luxury towels and linen, and avoiding fabric softener altogether which can lead to waxy buildup on your towels that damages the fibers and minimizes absorbency.

Fine Linen and Bath: An In-Store Shopping Experience Delivered to You Online 

At Fine Linen and Bath, our mission is to deliver a concierge luxury linen shopping experience with online convenience. Browse our website to access an expansive collection of bedding, bath, table linens, and accessories from the world's premier brands.

When you need answers, consultation, or help to narrow your choices, our team of expert design consultants is here to assist you. We offer individualized recommendations, personal consultation, and even complimentary swatch samples for your review. We'll help you make the right buying decisions for your style, budget, and design goals.

Please connect with us online or -- even better -- give us a call at (866) 352-4522. We'd love to get to know you!