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Discover the Luxurious World of Graccioza: A Premium Bath Linen Brand from Portugal

  • by Mary Babinski
  • 5 min read

Portugal is the epicenter of fine craftsmanship in bath textiles. This article profiles Graccioza, one of the country’s preeminent manufacturers of premium bath towels, rugs, and linen.

One of the things we love best about our jobs here at Fine Linen and Bath is introducing our clients to different brands of luxury linen and helping them explore the unique and wonderful styles within that brand’s collection. Frequently, these interactions occur when a client calls to ask us for personal consultation or product recommendations, something we are always happy to do. And when we get a call asking for help with luxury towels, we always recommend checking out Graccioza.

As a client of Fine Linen and Bath, you may already be familiar with the Graccioza brand. If not, we’re here to welcome you to the world of Graccioza, premium luxury bath linen designed and produced in Portugal. 

The Graccioza Story: Building on a Proud Textile Tradition

It’s no secret that the finest bath linen comes from Portugal. Over centuries, Portuguese textile manufacturers and skilled textile artisans have developed a reputation for producing the very best towels, bath rugs, and bath linen on Earth. You can read more about the incredible legacy of artistry and innovation in Portuguese bath textiles.

Founded in 1975, the Graccioza line of premium bath linens includes bath rugs, mats, towels, and robes. The Graccioza brand is dedicated to providing complete luxury in the bath, where all products embody the highest ideals in design, comfort, elegance, and opulence. Because the Graccioza Collection is manufactured in the company’s own textile mill in northern Portugal, Graccioza products embody the perfect union of form and function. Graccioza combines elegant European design, stunning classic and modern shapes, the finest textiles, and cutting-edge technology. represents the perfect union of elegant European design with stunning shapes, the finest textiles, and cutting-edge technology. Backed by more than four decades of experience and a tradition of excellence, Graccioza bath linens redefine the concept of a luxurious bath.

Why We Love Graccioza

As luxury linen experts, our mission is to help our clients find their perfect luxury bath towel to suit their needs. Choosing a bath towel is an intensely personal decision, and there is no one perfect towel for everyone. To do the very best job for our clients, we need to acquaint them with multiple brand options and the benefits offered by each. And with Graccioza, there is always a lot to love.

“Graccioza is a wonderful option for anyone who loves the craftsmanship and beautiful colorways of Portuguese towels, bath mats, and fashion rugs,” said Mary Babinski, Fine Linen and Bath founder and design team lead. “Graccioza is a well-established brand that is up and coming in terms of design, color, and fabric. It is truly poised to take a well-deserved place among the superstars in luxury textiles.”

In fact, the absolutely heaviest weight towel carried by Fine Linen and Bath is made by Graccioza (the Egoist, see more below).

Graccioza Egoist and Graccioza Bella Towels - Two of our Favorites Towels

There’s so much to explore and discover in the Graccioza collection: Solid color towels, rugs, and bath mats in a variety of weights, colors, and textures; fashion towels and rugs; robes; and even beach and pool towels. It’s more than we can cover in a single blog! Instead, we’re going to focus on two of our personally favorite styles: Egoist and Bella.

Graccioza Egoist Bath Towels

At a weighty and luxurious 800 GSM, Graccioza Egoist is the heaviest bath towel we sell. This voluminous towel offers superior absorbency and an incredible spa-like feel. Egoist towels are woven from 100% extra-long-staple (ELS) Egyptian Giza cotton; recognized as the finest cotton on Earth, Giza cotton is grown in unique conditions of the fertile valley of the Nile River and harvested by hand. Read more about Giza cotton.

Graccioza Egoist Bath Towels

The Egoist bath towel collection is specially treated with a unique formula that inhibits bacteria, mold, odors, and fungus growth for long-lasting freshness. Egoist comes in 29 shades and a range of sizes. They feature rounded corners and are double-sewn for extra durability, and come with a sewn-in loop for hanging. The egoist collection includes bath robes and beach towels and matches with Graccioza Classic and Prestige Bath Rugs. Read more about Egoist towels and a comparison of Egoist and other solid-color Graccioza towels.

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About Graccioza Egoist Bath Towels


29 colors




800 GSM


100% Egyptian Extra-long-strand Giza Cotton


Bath Mitt, Bath Sheet (2 sizes), Bath Towel, Guest Towel, Hand Towel, XL Hand Towel, Washcloth, Bath Robe

Graccioza Bella Bath Towels

The Graccioza Bella is a double-faced towel with a floral pattern in soothing blue hues on one side with a plush, absorbent, terry on the back. Weighing in at 700 GSM, the Bella collection is made from superior cotton for a wonderful feel. The collection is pre-washed and pre-shrunk for greater absorbency and softness. Graccioza Bella is a stunning addition to any bath where beauty and serenity are top priorities.

Graccioza Bella Bath Towels

Graccioza Bella comes in a range of sizes. The collection also includes bath mats, bath rugs, and a bathrobe.

Check Prices

About Graccioza Bella Bath Towels


1 color




700 GSM


100% Superior Cotton


Bath Sheet Bath Towel, Guest Towel, Hand Towel, , Washcloth, Bath Robe

Looking Ahead to the Coming Season with Graccioza

We always eagerly anticipate the new Graccioza styles introduced each spring. To stay up-to-date about newly onboarded styles, be sure to check the Graccioza brand page regularly.

For the time being, we’d like to highlight a few new for Graccioza styles that have caught our eye,

Lollypop Towels and Bath Rugs

Made from 100% cotton, these textured towels offer a playful pop of color and dimension to the bath.

Evora Whipstitch Towels

We love the look of the contrasting whipstitch detail on these solid color towels.

Grand Egoist Towels

These towels are made from sea island cotton, the long and precious cotton grown in the Caribbean. These towels are quite special and extremely exclusive. 

How to Care for Your Graccioza Bath Towels

Graccioza bath towels can be washed using a pH-neutral, gentle detergent made for luxury linen like Heritage Park All-Purpose Detergent. You can learn more about caring for luxury bath towels.

Fine Linen and Bath: An In-Store Shopping Experience Delivered to You Online 

At Fine Linen and Bath, our mission is to deliver a concierge luxury linen shopping experience with online convenience. Browse our website to access an expansive collection of bedding, bath, table linens, and accessories from the world's premier brands.

When you need answers, consultation, or help to narrow your choices, our team of expert design consultants is here to assist you. We offer individualized recommendations, personal consultation, and even complimentary swatch samples for your review. We'll help you make the right buying decisions for your style, budget, and design goals.

Please connect with us online or -- even better -- give us a call at (866) 352-4522. We'd love to get to know you!